Introduction
Bollywood star Katrina Kaif has launched her Kay Beauty brand in the UK with Space NK, making it the first Indian-founded beauty line to be sold at the luxury retailer. This expansion marks a significant milestone for the brand, which has already gained strong popularity in India for its affordable, skin-friendly makeup products.
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Kay Beauty enters the UK market
Katrina Kaif’s Kay Beauty products in UK Space NK stores are now available across 13 retail outlets and online through the official Space NK website. The retailer has introduced nearly 197 products from the brand, including:
- Hydrating foundation in 20 shades
- Hydra cream lipsticks infused with Moroccan oil and hyaluronic acid
- Velvet cream blush
- Long-lasting 24-hour kajal
This marks the first time Space NK is stocking an Indian beauty brand, highlighting the growing global acceptance of inclusive and diverse beauty products.
Affordable luxury for UK customers
Unlike many luxury beauty labels, Kay Beauty maintains affordable pricing without compromising on quality. In the UK:
- Lipsticks are priced at £14 (approx. ₹1,670)
- Kajal is priced at £6 (approx. ₹715)
- Foundation is priced at £16
This price strategy makes the brand accessible while offering premium formulas that nourish the skin.
Katrina Kaif’s statement on global launch
Sharing her excitement on Instagram, Katrina Kaif wrote that this was a “long-awaited dream” and emphasized that Kay Beauty was created to celebrate diversity and self-expression through makeup. She added that she hopes customers in the UK will make the products part of their everyday routine.
Nykaa’s role in global expansion
Kay Beauty is backed by Indian e-commerce giant Nykaa, led by CEO Falguni Nayar. She confirmed that the brand would continue expanding internationally with the help of AI-driven tools and virtual try-on technology. The brand’s motto, “Makeup that cares for your skin,” remains central to its identity.
FAQs on Kay Beauty in UK
Q1: Where can I buy Kay Beauty products in the UK?
You can purchase them online via the Space NK website or in 13 selected Space NK stores across the UK.
Q2: What are the most popular Kay Beauty products now available in the UK?
Top-selling items include the hydrating foundation, Hydra cream lipstick, velvet cream blush, and 24-hour kajal.
Q3: Are Kay Beauty products in UK Space NK affordable?
Yes, the pricing is positioned as affordable luxury, with lipsticks starting at £14 and foundation at £16.
Conclusion
Katrina Kaif’s entry into the UK beauty market with Kay Beauty products in UK Space NK is not only a breakthrough for Indian-founded brands but also a step toward inclusive global beauty representation. With nearly 200 products, skin-friendly formulas, and accessible pricing, Kay Beauty is set to win over UK customers just as it did in India.